Improved ROI for Facebook Ad Audiences Built

Targeting the perfect Facebook ad audience reduces advertising costs and improves ROI. Here are the steps to creating one for your business. Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving everyone unfulfilled.

If you want to get the most bang for your buck when advertising on Facebook, you need to learn how to target the right people at the right times with the right expectations. Once you have this ideal audience, you can spend less on advertising even while reaching more people and driving greater ROI.

How to Build Your Perfect Facebook Ad Audience? The worst thing you can do on Facebook is to target everyone with your ads.

Here’s a simple rule: when you try to target everyone, you end up targeting no one.

If you’re ready to achieve your business goals through Facebook advertising, start with discovering your audience first.
Step 1: Create Your Goal
The first step involves some fundamental questions that must be addressed to build a sound advertising strategy.

Step 2: Craft Your Facebook Ad Audience
Your goal isn’t to reach all of those 2.7 billion active users, is it?

Because when you try to attract a broader audience, you have to spend a lot of money.

There’s no point in placing your ads in the feeds of Facebook users who have nothing to do with your business.

Step 3: Create a Piece of Content
Once you’ve crafted your audience, it’s time to create a piece of content and inspire those carefully targeted people.

As a content creator, you can personalize your message to the buyer’s context or where they are in the buyer’s journey.

Step 4: Build a Facebook Custom Audience
A Facebook Custom Audience is a group of people who have already interacted with your content or have relationships with your business.

Facebook allows you to create a custom audience based on your existing data: website visitors, engagement, and customer list. Audience insights further improve your understanding of those audiences.

People who watched your video are likely to be interested in your content.

To build a custom audience on Facebook, include everyone who watched 95% of your video—not those who just took a peek and moved on.

Step 5: Runs Ads to That Video Until You Have 1,000 People in That Audience
The next step is to run ads to that specific video until you get at least 1,000 people who watched 95% of your video.

This step can last anywhere from a day to a week, a month, or three months.

It takes every person a different amount of time. But rest assured it’s worth your time.

No matter how long it takes you to reach that goal, you run the ad until you have 1,000 people in your audience.

Facebook prefers that number before allowing you to move to the next step. And once you get 1,000 people, this process will work like clockwork.

Facebook’s ad relevance diagnostics reward ad campaigns that target custom audiences. It’s a measurement the platform uses to see how well your ads fit your targeted audience.
A higher relevance score means better click-through rates and lower cost per click.

Step 6: Create a One Percent Lookalike Audience of Those 1,000 People
In order to create a Lookalike Audience on Facebook, you must have a source audience or a custom audience.

Using our example above, you’ve already created a custom audience of 1,000 people using that video of yours.

To create a lookalike audience, you identify the common characteristics, interests, and demographics of people who interacted with your video.

The purpose here is to identify and deliver your ads to those who look like your custom audience or video viewers.

Facebook allows you to choose the size of a Lookalike Audience during the campaign creation process.

While a larger audience may increase your reach, smaller audiences closely match your source audience.

Note: You can select between a range of 1%-10% of the total population in your chosen target country.

Now that you have created a lookalike audience of 1,000 people who have the potential to become your best customers, it’s time to launch the next video in your funnel.

Step 7: Repeat
You can repeat this whole process to reach new audiences and customers with ease.
Getting the desired ROI from your Facebook spend is all about how you focus your budget and show your ads to qualified, relevant people.

Whether you’re a business owner, an influencer, or a coach, use this post as a guide to expand your online reach and craft those perfect Facebook audiences.